What's Love Got To Do, Got To Do With It

*AUDRA* says:

As a relatively young band we've encountered and created a substantial amount of success in the few years we've been together. Of course, we've made our share (and then some) of mistakes, but here are some items I would like to share about things we have done that have worked really well that I think you will appreciate. 

1.        We trust, love, and respect each other. I've been very lucky that I've been playing and creating music with my best friend and guitarist Pat since we have been 10. My bassist, since 18. My drummer and keyboardist have been with us for 2 years, and we're family. Trust, love, and respect are the foundations upon our success. It's special, and something we don't take for granted. Without these three items, we'd be unable to accomplish anything. It may sound trite, but we encounter so many bands that are seemingly thrown together, or share the goal of money. It never works. Unless you live 24x7 for your music, your band, your career, and have people alongside doing the same thing, it never works. 

2.        We've invested heavily in ourselves. We have invested substantial sums of our time and our own money into Chaser Eight. We practice every Tuesday and Friday for several hours. New songs, live set, recording (check out Pat's CD Baby blog on the topic at http://diymusician.cdbaby.com/2013/08/5-tips-to-improve-your-home-recordings-right-away/). We're always doing something. On weeks we have a show, we practice on Thursday and do several run-throughs of the set we are going to play. We have self-recorded three EPs, and our fourth was a HUGE studio  production. We're always working on improvement. We just don't show up and play. It's a well-rehearsed performance.  

3.        We have people that believe in us. The first time I met someone outside of my immediate circle of family and friends that said he believed in me, my world changed. Here was someone who believed in me! And he invested in us. Many people have invested in us, and we're incredibly humbled by their support. Their belief in us helps propel us forward.

4.        We network. We're our own #1 fans. We have invested heavily in social media. I think that the days of someone buying a concept album like Dark Side of the Moon and getting a group of friends together and listening to, and more importantly, discuss, the album are gone. Today, we are competing with single tracks for $.99 and thousands of other things to do on a night than go see a live show. To embrace this reality, we have marketed to our fans directly: Facebook, Twitter, YouTube, internet radio, blogs, and word of mouth. We've promoted posts and tweets with our own money. We've invested in a PR agency, which has produced tremendous dividends for us. We have engaged a manager to control everything but our music, so we can focus where we need to. Everyone we meet knows who we are, gets a band business card, and is incentivized to connect with us online (special free tracks, content, etc.). We have built our site out extensively, and have many new items in the works, too. 

5.        We say NO. Perhaps the most overlooked thought is to say NO. We adhere to a very specific gig schedule to accommodate many event locations and promoters with whom we speak. We want to leave our audience wanting more. We don't want to play three nights a week, not because we don't want to play, but because we can't draw and engage our audience. This way, we aren't over-exposed, and we are able to give our existing fans, our new fans, and people interested in us a great product.

These five items are just a few of what's worked well for us. I could tell you them all, but I want to leave you wanting more…